The fastest way to give a big voice to a modest budget is through a compelling idea. The Miller Group used arresting headlines and virtually no copy on these ads for the Gay Men’s Chorus of Los Angeles – a notable part of the Southern California performing arts community for more than 30 years. Our integrated marketing campaign resulted in two sold-out concert seasons and incremental proceeds benefiting AIDS research.

We extended the advertising awareness and brand equity by creating t-shirts and posters, sold at the Gay Men’s Chorus concerts. We also printed our ad messages on cocktail napkins and distributed them to select bars within a five-mile radius of the concert venues.